Materiality analysis In order to strike a balance between key fields of action in the area of sustainability from the stakeholder and Company per- spectives respectively, the Lufthansa Group conducted its second survey of interest group representatives at the beginning of 2014. It thus gained important insights with regard to the sense of responsibility within the Company and the further development of its sustainability agenda. For example, against the backdrop of demographic change, the stakeholders advocated that management place even greater emphasis on training, continuing education (see page 83) and work-life integration (see page 79) in future. Moreover, the Group had the impulses from this survey analyzed by external experts in order to reveal weak points and to explore further potentials for optimization. Furthermore, LSG Sky Chefs commis- sioned a team within the Group-wide talent management program “explorers” to eval- uate some of its worldwide activities with regard to corporate responsibility and to develop an action plan. The basis for this work were an international stakeholder survey and best-practice examples from inside and outside the Lufthansa Group. A senior management team selected focus topics adapted to the catering business segment from the suggestions made by the explorers team. These topics are now being further developed. “The insights we gained from our materi- ality analysis give us important impulses for future areas of emphasis in our cor- porate responsibility activities. The dia- logue with our stakeholders is an impor- tant building block in this process.” Astrid Messmer Rodriguez Director Segments, Group Strategy Deutsche Lufthansa AG Awards for commitment to sustainability External experts and rating agencies again honored the Lufthansa Group’s commit- ment to sustainability in 2014. For example, the Company was again represented in the sustainability indices FTSE4Good and Ethibel Excellence Investment Register. In addition, the Lufthansa Group is listed on the Ethibel Sustainability Index (ESI) Excel- lence Europe, which comprises European companies that received top grades in the area of corporate responsibility. In 2014, the Group managed again to achieve an improved evaluation from the Carbon Dis- closure Project (CDP) compared with the year before. Similarly, oekom research, a globally leading rating agency in the market for sustainable investments, awarded the Lufthansa Group its Prime Status as a particularly sustainable company. Since June 1, 2015, the Group has also been part of the MSCI Global Sustainability Index Series. In addition, the companies of the Lufthansa Group received numerous prizes and awards in the course of the reporting year – including several with regard to corporate responsibility (see cover page, Corporate Responsibility: Prizes, awards and indices). 22 // Sustainable Business Practice