Balance 2015 ENG

98 // Corporate Citizenship “Flight Mode app”: Digital time out for a good cause With the aim of supporting four Help Alliance school projects in India, Brazil, Benin and Vietnam, the Lufthansa Group published the “Lufthansa Flight Mode app” in Decem- ber 2014 LH.com/flightmode. The goal of this Christmas campaign was to motivate the app’s users to take digital time out on board or on the ground for a good cause. To do so, they merely had to switch their mobile or smart phone to the off-line mode – the “flight mode”. All off-line minutes registered worldwide by the app by December 24 were added up and turned into donations by the Lufthansa Group. Traditional ways of supporting the work of the Help Alliance are a Supporting Mem- bership, direct donations, the on-board collection (see page 97), Miles to Help, and child sponsorships. www.helpalliance.org 15 years of Help Alliance 130 projects since 1999, of which: 57 in Asia 46 in Africa 21 in Central and South America 6 in Europe 10,402,500 euros total funding since 1999 1,500 supporting members 600 volunteers > 3,000,000 euros collected on board since 2001. Countries where the Help Alliance is active.

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