DLH_Balance_2016_ENG - Strategy and management

Product responsibility Corporate citizenship Corporate governance and compliance Social responsibility Climate and environ- mental responsibility Economic sustainability At the beginning of 2016, the Group again surveyed its stakeholders concerning key aspects of these subject areas and joined these responses together with its own assessments in a materiality matrix. On the basis of this materiality analysis, the Lufthansa Group will further develop its sustainability strategy and management over the years ahead (see page 21, Stake- holder dialogue). Similarly, Group compa- nies such as Lufthansa Technik or LSG Sky Chefs rely on speci c stakeholder surveys and analyses to formulate recom- mended measures especially adapted to their needs and to optimize their own sustainability programs. In the area of social responsibility the Lufthansa Group has used the Company-wide employee survey “involve me ” since 2015 as a central dialogue and feedback instrument (see page 88, Employment policy based on partnership). The Group focuses at all times on minimiz- ing the environmentally relevant effects of its business activities. The aim is to make ying as sustainable and environmentally compatible as possible by means of tech- nological innovations as well as new prod- ucts and services, while making the most of every opportunity that presents itself to advance the Company’s commercial activities. Balance, which has been pub- lished for the last 22 years, informs readers about key areas and advances in Corpo- rate Responsibility; this report is also the basis for the stakeholder dialogue. Organization The responsibility for the coordination and further development of all activities and initiatives related to sustainability within the Lufthansa Group is in the hands of the Corporate Responsibility Council (CRC). This interdisciplinary and interdepartmen- The Lufthansa Group has adopted a com- prehensive sustainability agenda, which ensures responsible management in all business segments and comprises the following dimensions: Economic sustainability Corporate governance and compliance (see page 25) Climate and environmental responsibility (see page 34) Social responsibility (see page 76) Product responsibility (see page 62) Corporate citizenship (see page 94). Strategy and management Entrepreneurial responsibility is a core concern for the Lufthansa Group. The Company’s goal is to act sustainably and responsibly in all areas and to be the rst choice for customers, employees, shareholders and partners. Over the long term, this secures the aviation group’s success and its ability to create added value. Corporate Responsibility 18 // Sustainable Business Practices

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