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ePaper created 2014-08-08, 11:09:35 | version 1.32.01
Diversity and equality of opportunity Differences are as valuable as what we have in common The Lufthansa Group’s employees come from literally all over the world. They hail from very different cultures and ethnic groups, belong to a range of age groups, and bring to their jobs an enormous variety of skills and outlooks. Such abundant diversity in human resources is crucial to our ability to ensure the long-term endurance of our strong competitive position. We regard this very diversity as a source of great opportunities for our company. The Lufthansa Group has been committed to systematic diversity management for many years. It aims to achieve a form of understand- ing that respects differences and encourages results in a spirit of mutual respect. Our man- agement approach is subject to continual development in response to conditions in an ever-changing environment. Furthermore, we have instituted programs designed to improve career opportunities for women, programs that also make it easier, for men and women alike, to reconcile career demands with family life. In this regard, our Personnel departments are working with our equality-of-opportunity representatives to develop concepts and measures. A culture based on diversity and equality of opportunity enhances our ability to innovate and adapt to market forces, a crucial factor in our ability to remain competitive. Diversity within a company also fosters creativity and makes our corporate culture more receptive to different values, outlooks, and life experiences. We regard this as the basis of our modern service culture and the responsiveness to customers that goes with it. [Ú 01] 01 Flight crews of the Lufthansa Group’s airlines. Sustainability Report Balance // Issue 2014 // Lufthansa Group // 85