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ePaper created 2014-08-08, 11:09:35 | version 1.32.01
Ú Lufthansa School of Business: Germany’s first corporate university With the Lufthansa School of Business (LHSB), the Lufthansa Group is operating Germany’s first corporate university. The focus of the LHSB and the programs it offers are aligned with the Lufthansa Group strategy. As instructed by the Executive Board, the LHSB actively assists in the further cultural develop- ment of the company through various network- ing and dialogue platforms for employees and managers. In addition, the LHSB offers all employees a large variety of target group- compatible and hierarchy-transcending semi- nar options and management programs. And ever greater use is being made of blended learning concepts (face-to-face events com- bined with e-learning). The training institution cooperates with selected international organi- zations, business schools, and academic institutions. It has received multiple awards for the worldwide standards it has set for the development and training of professionals and managers. In 2013 the internal business volume for continuing education and develop- ment programs in the Lufthansa Group amounted to EUR 136 million, 6 percentage points below the previous year’s figure. Never- theless, the number of participant days increased slightly to 771,000. Those interested can also find information on career prospects through Facebook, Twitter, YouTube, and, since December 2012, our new career blog, Be Lufthansa. In the career blog, interns, trainees, students, and employ- ees from different occupational categories report on their work environments. We know from the numerous dialogues on our Face- book portal that the content and information we provide are highly valued. And we regard Facebook, with our now more than 45,000 fans, as a dialog box for our career portal www.Be-Lufthansa.com where we also offer a career orientation game providing an exciting and innovative means by which to find the right position within the company. The goal is to explore one’s own strengths by playing a game and to find suitable training options within the Group. Use of the game is free of charge and anonymous. The Web Excellence Forum, in its Career Fanpage Monitor 2013 study, ranked our career fan page on Face- book first among all DAX 30 companies in the category of dialogue quality. the Absolventa job portal. It is the first and only stamp of its kind and is the mark of a career- promoting and fair trainee program. Ú Keen interest: 120,000 applications in 2013 The Lufthansa Group received in all more than 120,000 applications in response to its job advertisements. This shows that interest in the Lufthansa Group as an employer remains high. In 2002 Lufthansa launched the online career portal www.Be-Lufthansa.com, which has since been used by the majority of job applicants for their first contact with the Lufthansa Group. The Group-wide portal offers an overview of the broad variety of positions within the aviation company. What our various occupational groups have in common is a fascination with both flight and the possibilities for connecting countries, cultures, ideas, people, and sources of trade. [Ú 10] 10 The Lufthansa Group is an attractive employer and offers a broad range of training opportunities. 98 // Social Responsibility